The most interesting results happen when there is no control. “When people try to control content in the digital world, there’s something about that that seems kind of depressing to me. It’s incredibly difficult and arbitrary,” he says. “Imposing restrictions on content seems like a fool’s errand. The refreshingly open approach to letting fans manipulate his music is part of Moby’s overall perspective that the music industry that survives is one that reflexively adapts. Even if I make the stems, if they made the effort to make the remix, they should be the ones to profit from it.” “And my response was that they could take their friends out to dinner or give money to their favorite charity. “I met with the BitTorrent people and they were asking, ‘What if someone comes up with their own remix and they sell it?’ They were wondering what I would want them to do with the money,” says Moby. The man behind the music isn’t even fussed if remixers want to profit from their versions – as long as they use it for a good cause. “My approach is to not try and control it at all… It’s giving them something that if they choose to they can manipulate and play with however they want.”Ī number of people have already taken up Moby on his offer, with the BitTorrent Bundle of Innocentshaving already been downloaded more than 2 million times and around 50 budding remixers have already uploaded their versions to a moderated SoundCloud page. There’s absolutely no restrictions on it and that makes me happy,” he continues. “It’s giving them something that if they choose to they can manipulate and play with however they want. I really like the idea of not just giving people finished content,” Moby explains of the remix-ready version of the album. “My approach is to not try and control it at all.
The stems and raw audio of all 12 tracks of Moby’s latest record were made available as part of a special release of Innocents released through P2P network, BitTorrent, and the 48-year-old musician and producer tells Mashable in an interview that the site’s innovative BitTorrent Bundle distribution model is opening up the possibilities of sharing and reworking his material directly with his fans.
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